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Our history


A pharmacist, the late M. Moncef Zouhir created in 1970 the Tunisian company of Dressings (SO.TU.PA) which produces mainly absorbent cotton, sterile gauze compress and gauze bandage. The late Moncef Zouhir avant gardism is at the origin of the expansion of SO.TU.PA and the creation of SANCELLA Tunisia, , in partnership with the European leader in hygiene disposable products: the Swedish group SCA.


Johnson&Johnson 125 Years

1970

Creation of the SO.TU.PA by the late M. Moncef ZOUHIR. Start of production of absorbent cotton, sterile gauze compress and gauze bandage.

1975

Creation of SPAH, a subsidiary of SO.TU.PA, the main activity of which is the production of sanitary napkins of the brands NINA and PERIODEX and rectangular baby diapers of the BEBEX brand.

1978

Creation of the paper department at SO.TU.PA and start of production of paper handkerchiefs, hygienic paper and toilet rollers.

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1988

Marketing baby diapers under license from the leading brand in France Peaudouce.

1989

SOTUPA has broadened its range of products and launched the Peaudouce baby diapers (licensed product)

1990

Development of SOTUPA's export activity, in particular to Libya, Morocco and West Africa (Senegal and Cte d'Ivoire).

1994

Launch of the Nana range (under license)

1995

Creation of Sancella Tunisia, a joint venture between SO.TU.PA and the Swedish group SCA to produce baby diapers and hygienic paper.

1959

Johnson & Johnson acquires McNeil Laboratories in the U.S. and Cilag Chemie, AG in Europe, giving the Company a significant presence in the growing field of pharmaceutical medicines. One McNeil product, TYLENOL® (acetaminophen) elixir for children, is the first prescription aspirin-free pain reliever. A year later, it becomes available without a prescription and earns status as the pain reliever doctors and pediatricians recommend most.

1961

Janssen Pharmaceutica N.V. in Belgium joins the Family of Companies. Its founder, Dr. Paul Janssen, is recognized as one of the most innovative and prolific pharmaceutical researchers of the 20th century.

1963-1973

Under Chairman and CEO Philip B. Hofmann's leadership, operating companies launch new treatments for schizophrenia, family planning and personal care. Also, 1963 marks the last year that JOHNSON'S® Baby Powder is sold in tins.

1978

Johnson & Johnson announces plans to build our new World Headquarters in New Brunswick, New Jersey, and forms a public-private partnership to revitalize the city.

1976-1989

During James E. Burke's tenure as Chairman and CEO, the Company enters new areas of health, such as vision care, mechanical wound closure and diabetes management, and opens the first operating companies in China and Egypt.

2002

Integration of the department in paper Sancella.

2004

Expanding the production capacity of baby hygiene products.

2006

Expanding the production capacity of baby hygiene products.

2007

Creation of Sancella Algéria and acquisition of the Nachita Company in Algeria.

2008

- - Starting the production of nappy pants of the Peaudouce brand as well as hygienic paper of the Nana brand in Algeria
- Strengthening of the commercial and marketing activity in Morocco

2009

The Peaudouce diapers became Libero Peaudouce with the integration of the magical veil which ensures the baby remains dry for 12 hours.

2012

Launch of the new range of hygienic paper of the Nana brand which provides more safety and comfort.

2010

The Company supports the United Nations’ Millennium Development Goals to improve the health of mothers and children in developing countries. As a founding sponsor, Johnson & Johnson helps launch the United States’ first free mobile health service, providing health information via text messages for pregnant women and new mothers.

2011

Johnson & Johnson celebrates 125 years of caring and looks to the next 125 years of transforming care for patients, consumers and communities around the world.