SANCELLA Tunisia invests in the promotion of sports and of the values it conveys. The group is a partner of several associations and professional players with whom it shares passion for sport and commitment to its values.
Esperance Sportive of Tunis
The Zouhir family is intimately tied to the Esperance Sportive of Tunis thanks to late Moncef Zouhir and his son Aziz's careers as team presidents. These ties make of SANCELLA a privileged partner of the Esperance and one of the main sponsors of the club with the Libero Peaudouce brand.
Mouloudia Club of Algiers
The Mouloudia Club of Algiers is the most popular club of the country and an iconic figure of the Algerian sport. SANCELLA Algeria through its presence in the capital has established close ties with the Mouloudia and has become since 2009 one of the main sponsors of the football team with the Libero Peaudouce.
Medina Annaba Athletic Union
SANCELLAset up its plant in Annaba, Algeria, in 2004 and contributed to the development of the city through sports activities as well as through sponsoring the leading club of the city, the USMA, by the Libero Peaudouce brand.